Founding Realtor applications are open · Ontario now, Canada and the US on the waitlist →
AI-native brokerage · Starting in Ontario

AI agents do the work.
You keep 100% of the commission.

Praime is a brokerage run by AI agents. Leads, follow-up, paperwork and compliance are handled for you, for one flat subscription from $99 a month.

  • No split, no cap
  • $0 Praime fees per deal
  • AI included, no overage bills
Ask PiQa ↓
Your morning · TuesdayAI did itNeeds you
  1. 07:02SallyNew Meta lead: buyer in Markham, budget $1.1M
1 done by AI · your time: 30 secIllustrative demo · not live clients
20 yearsof GTA brokerage experience behind it
20+Realtors joining at launch
24/7AI front desk on every call and message
$0Praime fees on any deal
The math

Other brokerages earn more when you sell more. We don't.

Move the slider to your deals per year. Splits, caps and per-deal fees add up fast. Praime is one flat subscription.

eXp Realty$18,514
Real$15,990
LPT Realty$4,150
Praime Essential$1,188
You'd keep vs eXp Realty, every year$17,326

Yearly cost paid to the brokerage, $1,000,000 sale at 2.5% per side. Public fees checked October 2026. Estimate, not financial advice. Use your own numbers →

Your day with PiQa

Your full-time AI assistant. Your whole brokerage, wherever you go.

  1. Ask anything, by voiceLiveOpen the PiQa app on your phone and talk. It answers with dated official sources.
  2. A lead comes in overnightAt launch, Nov 15PiQa qualifies it and drafts your reply. You approve with one tap.
  3. Calls and messages answeredLivePraime's AI front desk answers calls and messages, day or night, and sends each to the right place.
  4. Your listing, writtenAt launch, Nov 15PiQa drafts the listing, the marketing and the agreement for you to review.
  5. Every deal file checkedAt launch, Nov 15Praime's AI checks dates and paperwork. Your broker of record signs off.
  6. Stuck? Help answers firstLiveAI support answers first, day or night, and a person steps in when needed.

AI prepares. You decide. Nothing goes to a client without your approval.

Property management Coming soon Rentals managed for your landlord clients: tenant placement, rent collection, maintenance and owner statements, run by Praime's AI team.

Built differently

They bolted AI onto a brokerage. We built the brokerage around AI.

ComparedBrokerage with an AI add-onPraime
Who follows up with leadsYou, with AI suggestionsAI agents, you approve
How the brokerage earnsA share of every commissionFlat subscription from $99
Paperwork and complianceYour job, broker checks laterChecked by AI, broker signs off
LeadsFind your ownPraime generates and routes leads to you

See how Praime's AI team works

Switching is easy

Move to Praime in three steps.

  1. Apply in about a minuteYour name, phone and RECO registration. No payment and no commitment.
  2. Talk to our broker of recordWe plan your move around your listings and deals in progress, before you give notice.
  3. We handle the transferOur broker of record completes your transfer with RECO online and sets up your workspace. PiQa is ready on day one.

Read the answers to common questions

Why trust it

Built by Realtors, inside a working brokerage.

Praime grew out of LSG Realty, a GTA brokerage with 20 years of deals. AI does the work, and a licensed broker of record reviews the decisions that matter.

Already with Praime? Open your secure workspace
  • Answers show dated official sources
  • Nothing is sent to a client without your approval
  • Your broker of record signs off on what matters
  • Consent is recorded for every lead
  • Your clients are always yours to export
Founder and CEO

Reza Esmaeili

Reza founded Praime after about 20 years as a Realtor, investor and developer in the Greater Toronto Area. He built Praime so Realtors keep more of what they earn, with AI that does the work for them.

Founder and CEO, Praime · Founder, Land Services Group (LSG)
Your broker of record

Malihe Esmaeili, PhD, MBA

Every Praime realtor works under a licensed broker of record. Malihe reviews the decisions that matter, signs off on your deals and is there when you need a person.

LSG Realty Inc., Brokerage · 625 Cochrane Dr, Suite 801, Markham, Ontario
Try PiQa now

Ask PiQa anything about real estate.

Addresses, zoning, what is being built nearby, taxes and markets across Ontario. Every answer shows its dated official sources.

PiQaReal-estate assistant
Public questions · not saved by Praime

How can PiQa help?

Ask a property, planning, development, or real-estate question.

Upload

An AI service helps prepare answers to general questions. Do not enter confidential or personal information. Answers are general guidance unless PiQa displays dated authoritative sources below. Live listings are not connected.

Sensitive files use Secure Workspace.Secure Workspace →

Stop paying for a brokerage.
Start getting one that works.

Ontario Realtors can join now. Elsewhere in Canada or the US, join the waitlist and help choose our next market.